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Home > Latest Articles > Further internationalisation of the KLAFS Group

Further internationalisation of the KLAFS Group

KLAFS, market leader in the sauna, pool and spa sector, based in Schwäbisch Hall, Germany, has acquired majority stake of Dröm UK Ltd in London as of 07.07.2023.

With the acquisition of a majority stake of Dröm UK Ltd, KLAFS gains another high-profile company to further strengthen both its UK and international market position. At the forefront of thermal wellbeing in the UK since 2002, Dröm UK Ltd was formed by Barry Smith and Kicki Carlsson, quickly becoming specialists in the design and installation of luxury, bespoke thermal rooms in the high end residential and Commercial sectors.

Today, the company offers a large portfolio for ultra bespoke saunas, steam baths and spas in the luxury property segment. The highly experienced Dröm UK team around Managing Director Barry Smith will become part of the KLAFS Group and will operate alongside Guncast Pools & Wellness in the future. The British manufacturer of swimming pools, spas and wellness suites to the premium sector, has been part of the KLAFS Group since 2021.

“With the addition of Dröm UK Ltd to the KLAFS Group, we continue to expand our international business,” said KLAFS CEO Phillip Rock. “Dröm UK’s high level of expertise in design and quality fits perfectly with our requirements. Together with Guncast, we are well positioned in the UK and see great potential for KLAFS’ high-quality products in this market.”

With the showroom in Surrey, KLAFS will also have a presence on the doorstep of the British capital. “The inviting showroom in Surrey, soon to be equipped with KLAFS products, is the perfect complement to the existing KLAFS showroom in Cheshire, enabling us to advise our clients personally and showcase the high quality of KLAFS products,” says Gilles Darmon, Director KLAFS UK.

Drom showroom

“As an industry specialist with more than 25 years of experience, I am very excited to be part of such a prestigious and forward-thinking brand, that can continually create innovative products in the thermal wellbeing arena and deliver some of the best projects in the world,“ says Barry Smith, CEO of DRÖM UK. “In the future, we will fully support the activity of the KLAFS Group in the UK with the Dröm UK team. By incorporating some of our own ideas and know-how, together with KLAFS existing offering, we can successfully use our combined strengths to push the UK market to new heights.“


KLAFS has been creating places of relaxation for body and soul since 1928. Time and again, the company manages to surprise with groundbreaking innovations – such as the space-saving sauna KLAFS S1, which transforms from the size of a wall cabinet to a fully functional sauna within 20 seconds at the push of a button. Thanks to this innovative strength, KLAFS advanced from what was once a small family business to a global industry leader. Today, more than 800 employees work to meet – and exceed – the ever-increasing demands of customers. From small private sauna rooms to luxurious hotel spas. And they do this all over the world, with expert advice from carefully trained technical consultants and on-site service from experienced teams. As a trendsetter in the sauna, pool and spa industry, KLAFS continuously invests in research and development, for example to further increase the energy efficiency of its products.